Background

We wanted to reimagine engagement in the app, as well as help our users graduate through different tasks in life. So I took the new iOS App Store as inspiration to create a new, curated, highly editorial experience for users coming into the app. There are three main sections: 

• Goals for users to start thinking about, based on their current financial situation, and how far along they are with the basics of financial management

• Next steps that users can take right away with their assets

• Mini-series that help users understand complicated financial decisions and concepts