Shopify

UX Manager
2022 – Present

  • Managed a team of 4 designers on the Develop squads for Shopify’s App Developer Platform, promoting ICs to staff level, onboarding new designers, and influencing product direction as trifecta lead for teams.

  • Established an operating rhythm for a team of 8 UX designers with a focus on feedback and culture; introduced critiques, staffing plans, managed priorities and resourcing in collaboration with SLT.

  • Developed and executed the strategy to unify the developer experience across merchant and public devs resulting in a shift to a platform-first approach with advanced developer tooling for 2M apps.

  • Empowered designers to adapt to the strategy shift with growth plans, coaching, and up-skilling opportunities for AI co-piloted design.

Etsy

Re-engage Design Lead
2020 – 2022

  • Established a PD hub with design resources to streamline onboarding and day-to-day processes. Partnered with design leadership to quantify Product Design's impact for CEO Monthly Metrics.

  • Drove design and strategy for Re-Engage squads focused on web-to-app and strategic discounting initiatives, generating over $56M in incremental GMS.

  • Shared bimonthly updates on XFN progress with executive team, collaborated on strategy, and iterations based on executive feedback.

Meetup (WeWork)

Lead Designer • Design & Strategy
2019 - 2020

  • Designed and launched the organizer products beta for a new, replatformed events experience across platforms

  • Ran hiring to grow into a well-rounded design team, steering other internal processes to advocate for a strong design practice and voice

  • Owning the rollout strategy & product marketing for launching the new platform including blog posts and other efforts to grow the beta

  • Designed a new cross platform experience for Events including a new ticketing experience complete with seamless checkout and a pre-event page

  • Balancing speed and quality by working closely with engineering and product to find quick wins, adjust scope, and elegantly scale back from the ideal state

 

OkCupid

Sr. Product Designer
2018 - 2019

  • Led the monetization visioning and implementation increasing a la carte revenue by 55% YoY

  • Designed a symmetrical experience for collecting structured details and a unified preferences system, executed launch strategy to ensure a balanced ecosystem

  • Vision-building and design of identity, safety and localization features to execute internationalization strategy.

  • Conducted field research about dating culture in India; supported marketing and PR with insights for campaign.

  • Advocated for a UX Researcher role on the product team

  • Steered OkC’s first ever D&I partnership to host two events for minorities in tech adjacent roles, and first ever unconscious bias training

  • Advocated for OkC’s yearly employee engagement surveys to help leadership better connect with employees

  • Worked with hiring managers and HR to create an internal bias check document

 

Mint (Intuit)

Product Designer
2016 - 2018

  • Design lead and sole designer for Credit Score in Mint

  • Redesigned the end-to-end Credit Score experience across all platforms, designed marketing campaigns to re-engage and activate users

  • Storyboarding, designing user flows and end-to-end product experience for a tailored, “right-for-me” experience with gradual feature discovery

  • Delivered an end-state vision for Mint’s “Never miss a bill” mission

  • Developed new product principles for Mint’s strategic shift to focus on a wider consumer segment

 

Empathic Design & Technology

Lead Designer
2015 - 2016

  • Led user experience and interface design through interviews, focus groups, participatory design sessions, and rapid prototyping
    Translated user needs into functional requirements through sketches, wireframes, and interactive prototypes.
    Designed, and led a usability study to evaluate interface across devices
    Led and shipped the UI/UX design of three applications:

  • Bounce for iOS with the Sideny Kimmel Cancer Center, a fitness plan for breast cancer survivors - First place in CHI 2016 Student Research Competition

  • Treat YoSelf with the Children’s Hospital of Philadelphia to help HIV+ youths with medication adherence

  • Lilypad for iOS to support teams providing behavioral and mental health services for children

 

New Information Literacies Research

UX Researcher
2014

  • Researching how sites that support distributed production can be designed to better support assessment

  • Funded by the NIC to work with the Wikimedia Foundation

 

My previous life as a front-end engineer

Oracle Corporation • UI Developer (2014)

  • For Oracle’s flagship project management application Primavera Prime 15.1

  • Responsible for developing the front-end across four key features

  • Report and fix discrepancies in the user interface following the style guide, accessibility, and usability standards

  • Led a team of interns on development efforts of dashboards, shipped for release

PJM Interconnection LLC • Web Developer (2013)

Lead information architecture efforts and developed the user interface for the Queue Center application, used for managing various transmission projects