Event creation
Responsibilities: Product & Design Strategy, Pilot Planning, End-to-end design
Team: Design Lead (me), Product Manager, 5 engineers
Background
Following the Event Home pilot, we learned from organizers what worked and didn’t work well about the event creation process.
The feedback from the organizers in the pilot gave us better insight into the event planning process
We were also able identify issues specific to ticketed and non-ticketed events, and at which points organizers needed coaching
Focusing on organizer tooling
The emergent themes from the feedback and learnings from the pilot were that organizers are willing to put in the work as long as they feel heard and are provided with the tools to create the event.
A lot of planning for the event happens off-Meetup so giving organizers the flexibility to figure those details out as they go is key. Here is what the team decided to focus on for the new scheduler:
Coaching
Ease of use
Structure
Management & control
Community building
Repeatable success
Organizer Beta
Here’s the video of the live organizer beta including the new event scheduler, and the organizer hub to manage the events. The beta was launched in June 2020 via a blog post and a Meetup Live event where organizers could join a waitlist.
The UX and product explorations that led to this release are below.
Beta roll out
Product & UX explorations
Categorizing the different types of events on Meetup, and how the flow can be forked at key decision points in the organizer journey.
Approach 1: Guiding organizers through every step of the journey, least flexibility
Approach 3: Crowdsourcing certain information from group members for templated events
Approach 5: Suggested sections and contextual guidance, preview before publish
Approach 2: Determining event type by format (how the event will look), templated events
Approach 4: Live preview as the event is created
Taxonomy by event type, scheduler sections
Visual explorations
Event Scheduler Designs
Shipped on web and web-views on iOS, Android in June 2020. Currently live
Mobile designs
